Jerusalem boasted the world’s biggest growth in inbound tourist numbers for 2018, with international arrivals soaring 38 percent this year, nearly doubling since 2016.
The findings come from Euromonitor International, a London-based market research firm. The Holy City benefits from “relative stability and a strong marketing push,” the report said.
Making up second and third place in the rankings were two Indian cities – Chennai and Agra – which experienced 30 percent growth and 24 percent growth, respectively. Two U.S. cities – Miami and Las Vegas – helped round out the top 10.
According to the report, one of the reasons for Jerusalem’s high ranking is a marketing push by the Israeli tourism industry that included airing commercials during breaks popular television shows in the United States:
The news comes on the heels of 2017, which was a record year for Israeli tourism. Almost 3.6 million tourists visited Israel last year, itself a 25 percent increase from 2016. The majority of them were from the U.S., and 59 percent were first-time visitors.
Since January, the tourism industry is estimated to have contributed more than ₪18 billion ($4.8 billion) to the Israeli economy. According to Ministry of Tourism figures, tourists stay in Israel for an average of eight days.
This is despite the efforts of the anti-Israel Boycott, Divestment and Sanctions (BDS) movement which has been trying unsuccessfully to isolate Israel on the world stage.