Costco is selling emergency food and drink survival kits with a shelf life of 25 years.
The kits are aimed at Americans wanting to stock up in case of natural disasters in their area, but they also appeal to so-called doomsday preppers fearing the end of the world.
The ReadyWise buckets, containing 150 servings - including pasta alfredo and chicken pot pie - are $79.99 after a $20 discount.
But those really wanting to stock up - and with plenty of storage space, or a big bunker - Costco is selling the kits by the pallet.
The ReadyWise pallet has 5,400 servings for $2,499 after a $500 discount.
Based on one serving a day of the food items, the pallet could last nearly 11 years.
Each bucket has 80 entrees and sides, 30 breakfasts, and 40 drinks. Water must be added to turn the dried foods into meals.
The pallet contains 36 of these buckets - so 2,880 mains and sides, 1,080 breakfasts and 1,440 drinks.
Cookbook author Jeffrey Eisner posted a video on Instagram about the Readywise buckets after he spotted them at his local Costco on June 30.
'So I'm in Costco - which is like, my happiest place in the world to be - and I've never seen anything like this before,' Eisner says.
'I guess this is for when the apocalypse hits, which could be any time now, right? Who knows?'
He adds: 'So, you know, when the world collapses and caves in, as long as you have your Readywise emergency food supply, all's right with the world.'
His video went viral - with more than 2 million views and 2,700 comments.
'I like that someone thought to consider our desire for variety during the apocalypse,' wrote wrote Rachel_the_realtor.
Another joked:'25 year shelf life… if the apocalypse doesn't kill you the preservatives will!!'
Some users also explained the use of the kits to those who thought that they were unnecessary.
'You guys have never heard of food storage before?,' wrote Hellolovelypeople
'It's for temporary potential disasters. Earthquake, hurricane, tornado, power outage, city closed down, quarantine etc.
'It lasts 25 years so you can buy it once and have the peace of mind that's it's there. This has been a thing for a long time. My mom got me a bucket like this 15 years ago.'
Doomsday preppers fear the world as we know it will end - perhaps because of World War Three or a huge natural disaster. Russia invading Ukraine and tensions in the Middle East - with The Hamas attack on Israel - have added to fears.
So they build bunkers and stock them with food and drink
One is Rowan MacKenzie, from Missouri, who became a social media phenomenon after revealing she's been prepping her home for 12 years. 12968423
She previously hit the headlines after revealing she spent over $90,000 on her hidden bunker stockpile.
The 38-year-old began stocking up her cupboards 13 years ago and initially, bought lifelong essentials, such as beans and rice, which she taught herself to preserve through trial and error.
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