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| Rudy & Miriam Weissenstein |
A deep appreciation for a photographic collection recounting Israel’s early years pushed Ben Peter to try to restore The Photo House, his grandparents’ Tel Aviv storefront with an archive of some one million photos taken in pre-state Israel.
Now a costly relocation back to its original 1936 site, coupled with the coronavirus pandemic, have pushed this historic business to the edge, and Peter is looking for financial help to restore the family business.
“When I look at my grandfather’s collection, I think of a man who left his family in Europe and came to a place because of an idea and documented all things that interested him,” said Peter.
Photographer Rudy Weissenstein, Peter’s grandfather, captured thousands of personal moments with his camera — including a famous photo of his wife, Miriam Weissenstein, descending through the air in what resembles a seated yoga pose — and major events, such as the signing of the Israeli declaration of independence.

A photo of dancer and gym teacher Miriam Weissenstein, taken by her photographer husband Rudy Weissenstein, who owned Tel Aviv’s Photo House in Tel Aviv (Courtesy The Photo House)
“It’s amazing for me to… see all these people in their small moments, and not to erase this but to protect it as is,” said Peter.
Peter didn’t always think of his grandparents’ business that way.
His love and need for stronger ties with his maternal grandmother first brought Peter to the shop when he was 26 and emerging from the painful depths of a familial tragedy.
Peter’s father murdered his mother and then committed suicide. His grandmother was wracked with grief and anger but still running the store, hoping there would be a third generation to take over the business. His grandfather had died 11 years earlier.

Michal Weissenstein Peter, the second generation of The Photo House in Tel Aviv, who died tragically in 2006 (Courtesy The Photo House)
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