Angel Bakery's Stock Crashes After Chareidie Boycott

 

The Charedi boycott of the iconic Angel’s Bakery has intensified, as dozens of orders were canceled and boxes of bread were left outside many supermarkets in Orthodox cities.

Multiple photos of untouched Angel products were posted on social media on Friday morning. Many people also posted pictures of themselves purchasing alternative brands for Shabbos, including MK Simcha Rothman of the Religious Zionist Party, one of the architects of the government’s judicial reform plan.

A huge order for Miron for about 50 million NIS was reportedly canceled.

A letter was sent to the principals of Chadarim asking them to commit–in writing–to end their contracts with the massive company.

The list of yeshivos that ended their contracts includes the large Wolfson Yeshiva, in addition to many others, both Chareidi and Dati Leumi.

A huge order for Miron for about 50 million NIS was reportedly canceled.

A letter was sent to the principals of Chadarim asking them to commit–in writing–to end their contracts with the massive company.

The list of yeshivos that ended their contracts includes the large Wolfson Yeshiva, in addition to many others, both Chareidi and Dati Leumi.

If the boycott continues, the cost to Angel’s could be devastating. According to one unconfirmed report, the company crashed in shares over 20%, about 150 million shekel. It is expected to decrease by another NIS 300 million if the protest continues.

The massive grassroots boycott was started after Angel’s board chairman, former Security Minister Omer Bar-Lev, protested Thursday morning outside the home of the head of Ponovezh Yeshiva, Rabbi Gershon Edelstein against the proposed haredi enlistment law.

Among the yeshivas that notified that they would cut ties with the bakery are the Chevron Yeshiva in Jerusalem (over 1,000 students), Yeshivas Netiv Hadas – Kaplan, Yeshivas Toras Ze’ev Solovechik, and more.

Labor Minister Yoav Ben-Tzur (Shas) criticized the former minister’s presence at the protest: “Freedom of speech isn’t the freedom to disgrace. Omer Bar-Lev and his privileged group, who demonstrated outside the home of Rabbi Gershon Edelstein, disgraced the honor of the Torah, and there is no way to forgive that. I was pained to see Omer Bar-Lev, who contributed so much to Israel’s security, shaming his past and using the IDF as a tool to divide the nation.”