The director of Shamir Salads, Amiram Guy announced that in response to the South African boycott of products manufactured in Yehuda and Shomron, he has decided that his company will be cutting all ties with that country.
Shamir is one of the companies targeted since it is located in Shomron, in the Barkan Industrial Park near Ariel. Guy however is not making apologies, calling on other companies to join him in boycotting S. Africa in response. He explains that while he does not sell to South Africa, he does import, including avocados, and this is now a thing of the past – stating the boycott can work both ways. He explains he used to import a ton of avocados from S. Africa monthly but he is moving his business to Ecuador or Mexico.
He admits that his move is a token one in the big picture, but he is hopeful that his move will serve as an impetus for others to follow, to give the S. Africans a taste of their own medicine. He also calls on Israelis to boycott S. Africa by removing it as a tourist option.
Guy himself is one of the owners of Shamir and another company in Shomron and while he resides in Ramat HaSharon, he explains he feels warmth for the area and its residents.